Has the backlash begun?
First B&Q get the kind of publicity you could only dream off more than paying back whatever they put up front to fund the round the world trip. Was the IKEA opening timed to try and steal a little bit of B&Q’s thunder? Nah, probably not. However, it looks like someone in the papers is not happy, read on……here.
However, here is a good piece that highlights how much IKEA has become apart of our lives.


well I dont know how far I should go in commenting on that gaurdian peice.. however I do know some ‘underpaid teenagers’ (earning more than me and not so teenaged) that will be less than impressed. and the truth of the matter is, what do you want for 30 quid.. thats why people flock to Ikea. it is that simple. Also Im biased. a 30% discount and always finding what is and isnt it stock at dinnertime.. well.
Much like its starter kits IKEA should be seen a foot in the door to the world of affordable style. After all if its stuff is good enough for Living Etc then fine. However, once your eyes have been opened and you have a bit more to spend you can use the lessons learned at the big yellow & blue box to buy elsewhere. Have a great weekend.