BP Summer Big Screens: When Evil Corporations Do Good Things
If it is true that charitable giving is most meaningful when it is done anonymously, the BP corporation falls a tad short.
Arriving at Victoria Park last Wednesday for a viewing of the Royal Opera’s production of the Marriage of Figaro on a giant TV screen, each member of my party was presented with a goody bag of freebies – a baseball hat, an inflatable pillow, a poncho, a carrier bag – each bearing the logo of the corporate sponsor.
Nonetheless, the event was otherwise brilliant. Who needs cynical oil company marketing, when you’ve got a picnic blanket, munchies, and several bottles of wine? Other screens were set up in Trafalgar Square, Covent Garden and Canary Wharf, but I can’t imagine that these locations provided a more tranquil setting than the East End oasis of Victoria Park.
Tomorrow, the third and final opera screening takes place: Puccini’s Turnadot. Showtime is 7.30 pm.