Adez is good for you


I Keep seeing adverts for a new soya-based fruit drink called “Adez” on London buses and across tube tracks. Does anyone else think that this is an unfortunate name? Mind you, many soya-based products have yet to pull me in with their marketing – consider the endline for Alpro: “Soya, but not as you currently know it”. About as catchy as bird flu.

5 Comments so far

  1. PFC (unregistered) on July 12th, 2006 @ 10:16 am

    it took me ages to work out it said fruit and soya drinks….. not fruit and soup…


  2. Tomas (unregistered) on July 12th, 2006 @ 10:42 am

    Fruit soups – I think you may be on to something there. Imagine visiting a trendy eatery for a hot pear broth.

  3. PFC (unregistered) on July 12th, 2006 @ 8:41 pm

    you can actually get strawberry soup… I assume its one of those trendy things that is served cold though.

    I think i’ll stick to cream of tomato. from a can.

  4. Gentlegreen (unregistered) on July 13th, 2006 @ 7:32 pm

    I wouldn’t advise coughing up the premium price for this “health drink” – it’s vile !

    I’m a bit of a soya-nut – ex-vegan – (bothered by the rainforests, but not particularly bothered about GM technology – though this makes great play of “non-GM”)

    If the words “flavourings” and “aspartame” hadn’t been in such small print, I would have known to put it straight back.

    Unsurprisingly it is made by Unilever.
    Mango and Apricot ? – you could have fooled me …

  5. lindsey (unregistered) on July 31st, 2006 @ 1:43 pm

    HI, Does anyone know if the group that sings the song to advertise this drink is called klatye?

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