New Sony Bravia ad…
The ‘bouncy balls’ ad from Sony Bravia was probably my favorite television moment from last year, and I’m delighted to see that they’re making a sequel.

I’m a little disappointed by the ‘look at us! we’re making a big, big ad!’ hoopla around it (I think ads about ads is a disappointingly self-indulgent trend nowadays), but, I must confess, it’s working. That’s a LOT of paint…

Yep – Jonathan Glazer shot it a couple of weeks ago in Glasgow – they spent £2,000,000 on explosives to make the paint splatter the side of a condemned block of flats. So I think publicity about the publicity is in some measure to recoup expenses.