New Sony Bravia ad…

The ‘bouncy balls’ ad from Sony Bravia was probably my favorite television moment from last year, and I’m delighted to see that they’re making a sequel.

gallery_2006-07-26_001_mid.jpg

I’m a little disappointed by the ‘look at us! we’re making a big, big ad!’ hoopla around it (I think ads about ads is a disappointingly self-indulgent trend nowadays), but, I must confess, it’s working. That’s a LOT of paint…

1 Comment so far

  1. Tomas (unregistered) on August 2nd, 2006 @ 3:45 pm

    Yep – Jonathan Glazer shot it a couple of weeks ago in Glasgow – they spent £2,000,000 on explosives to make the paint splatter the side of a condemned block of flats. So I think publicity about the publicity is in some measure to recoup expenses.



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