TV screens part 2

A few weeks ago, I mentioned that I was travelling in a black cab and how you can watch TV in them now.

Last night, I was having a few drinks with a mate in a bar that was formerly a bank in a past life and when I went to relieve myself, I was a bit surprised to see how hi-tech the hand dryer had gone. They have flat TV screens in them now.

Do you remember the film Bladerunner with the electronic bill board on a blimp? We have truly entered the future. The moving image is showing up everywhere.

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The funny thing, I wonder, is how effective is having an ad spot on a hand dryer when the viewer is potentially a bit inebriated to begin with? I am quite likely not to remember a whole lot of what was being beamed at me unless it was something truly memorable and it etched itself in my brain. Will this twist on the medium work?

Time will tell.

2 Comments so far

  1. tomas (unregistered) on August 11th, 2006 @ 3:19 pm

    I guess it would work if they advertised drinks on it. Many people go to the toilet between drinks so it would be the ideal time to say “Hey there – taste our incredible new extra-cold generic lager”

    AT least it seems more useful than the ridiculous tiny mirrors some old hand-dryers have – do any men actually try to look at themselves in them? And the swivelling nozels too – does anyone actually dry their face?


  2. Manjit Bedi (unregistered) on August 11th, 2006 @ 7:25 pm

    Yes, I can see that working. Mind you, I am always up for trying a new cocktail or beer.

    You see drink all kinds of beer now and this can be all over London and the UK. But is a pint of Kronenbourg Blanc reailly worth paying over £4 quid for?

    I remember a scene in the Simpsons when they went on a tour of Duff Brewery. They were showing all the different types of Duff beer and they all came out of the same vat of beer. :-)



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