TV screens part 2
A few weeks ago, I mentioned that I was travelling in a black cab and how you can watch TV in them now.
Last night, I was having a few drinks with a mate in a bar that was formerly a bank in a past life and when I went to relieve myself, I was a bit surprised to see how hi-tech the hand dryer had gone. They have flat TV screens in them now.
Do you remember the film Bladerunner with the electronic bill board on a blimp? We have truly entered the future. The moving image is showing up everywhere.
The funny thing, I wonder, is how effective is having an ad spot on a hand dryer when the viewer is potentially a bit inebriated to begin with? I am quite likely not to remember a whole lot of what was being beamed at me unless it was something truly memorable and it etched itself in my brain. Will this twist on the medium work?
Time will tell.